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DBT: Fuel your business growth: Through converting followers into customers

Venue: Online

Wed 23rd April, 2025, 2pm to 3pm

The Fuel your Business Growth webinar series is for any business that wants to grow.

Growing a social media following is one thing – turning those followers into paying customers is another. Join us for top tips on how to actively convert followers into actual business leads.

Session Content:

Are you looking for advice on how to turn your social media followers into actual customers for your business? Or, are you looking for tips on how to grow your business’ reach through social media? Then this session is perfect for you!

In this webinar, we’ll focus on practical strategies on how to move your audience from passive engagement to active conversion.

You’ll learn how to create content that drives action, optimise your social channels for lead generation, and use social proof to build trust and credibility. You’ll leave this session with clear, actionable steps you can implement on your own Social Media channels to turn your followers into loyal customers.

Outcomes:

* Understand how to structure your social media content to guide followers through the customer journey
* Learn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof
* Discover how to leverage analytics and insights to refine your strategy and improve your conversion rates

Speaker Bio

Edwina Mullins Co-owner and Director, SocialB.

Edwina has 20 years’ experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic experience.

These free webinars are brought to you by the Department for Business and Trade (DBT) and the UK Export Academy. Sign up for a free UK Export Academy account is required to access these resources.

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